INNOWATER welcomes its new Chief Commercial Officer (CCO), Carlos Alfonso Sánchez

At INNOWATER, we are pleased to announce the appointment of Carlos Alfonso Sánchez as new Chief Commercial Officer (CCO). His arrival reinforces our commitment to excellence, innovation, and sustainable growth in the pool industry.

Carlos brings extensive professional experience in leading commercial teams, developing growth strategies, and building long-term relationships with clients and strategic partners. He has held key positions driving commercial model transformation, international expansion across Southern Europe, and the creation of new sales channels.

Aligned with INNOWATER’s values, Carlos shares a vision focused on customer satisfaction, teamwork, and sustainable value creation. In his new role, he will aim to drive the company’s national and international commercial growth, strengthen relationships with our clients and partners, and foster innovation in our value propositions.

We are confident that his leadership and expertise will be essential in continuing to consolidate INNOWATER’s position as an international benchmark in the industry, particularly in the fields of salt water chlorination and water treatment.

We extend a warm welcome to Carlos Alfonso Sánchez, our new CCO, and wish him every success in this new professional chapter.